Mike Johnson revealed in the latest PWInsider Elite Audio that WWE had plans back in 2012 to actually turn John Cena heel. Cena apparently had new outfits and ring gear to go along with the heel turn but the company ultimately pulled the plug on the idea because of merchandising.

“I don’t know who he was going to feud with. I don’t know if creative was ever “locked in” but I do know Cena had come up with new ring entrance. He came up with new outfits he was going to wear. Things like that. It was probably around 2011 or 2012. So it was about four of five years ago from now. So yeah, it was right around the time he had the K-Mart kids campaign. So, if you google that and find out when that campaign was, it was pretty much around that time.”

With Roman Reigns now being the face of the company, do you think the company would benefit now more than ever with a John Cena heel turn? Sound off in the comment section below…

Tags: John Cena

Steve Carrier is the founder of Ringside News and has been reporting on pro wrestling since 1997. His stories have been featured on TMZ, Forbes, Bleacher Report, and more.

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