Subhojeet Mukherjee on January 24, 2026
WWE is gearing up for a massive expansion in Saudi Arabia this year—and it could mean a serious revenue boost.
According to a new report from Dave Meltzer in the Wrestling Observer Newsletter on January 23, 2026, WWE is planning to hold three Premium Live Events in Saudi Arabia this year—a major shift following just one event in 2025.
“Because there was only one Saudi show last year, the plan is for three this year,” Meltzer wrote, showing a return to WWE's pre-pandemic strategy and then some.
WWE’s partnership with the Saudi General Entertainment Authority began in 2018 and has typically included two massive shows per year—until the COVID-19 pandemic disrupted the schedule. In 2025, only Night of Champions took place in the Kingdom, breaking from that two-event tradition.
Now, WWE appears to be making up for lost ground. With Royal Rumble set for January 31, 2026—widely believed to be carrying a higher-than-usual site fee—and two more Saudi events on deck, the promotion is on pace for a blockbuster financial year.
“Between the no-doubt higher price for the Royal Rumble and two more shows, that should mean a significant increase for this year in company revenue and profits,” Meltzer added.
No dates have been officially confirmed for the remaining Saudi shows, but fans should expect announcements soon as WWE finalizes its global Premium Live Event calendar.
Do you think WWE’s increased Saudi Arabia presence in 2026 will impact storylines or talent availability? What are your thoughts on the expanded deal? Sound off below and let us know what you think.
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