WWE Inks Eyewear Deal with Zenni Optical Ahead of Two-Night SummerSlam at MetLife Stadium

WWE just landed another major partner — and this time, it’s all about the frames.

Zenni Optical has officially signed on as the Official Eyewear Partner of WWE, marking the start of a multi-year deal that kicks off in style ahead of this summer’s two-night SummerSlam spectacle at MetLife Stadium.

The world’s top online eyewear retailer is jumping into the ring with WWE through a deal that goes far beyond logos and commercials. Zenni and WWE are planning deep integration across multiple Premium Live Events, including SummerSlam and Survivor Series, along with a specially curated line of WWE-themed glasses and accessories. Both kids and adults will be able to grab custom frames featuring their favorite WWE designs, available with or without prescription lenses.

“We are excited to welcome Zenni Optical as the first-ever Official Eyewear partner of WWE,” said Grant Norris-Jones, Executive Vice President and Head of Global Partnerships at TKO. “Together, we look forward to activating in innovative ways around WWE’s biggest Premium Live Events and launching a dedicated line of licensed WWE eyewear that embodies our shared passion for bold style.”

Zenni’s Robb Chiarini echoed that enthusiasm, saying the brand wants to bring something meaningful to the WWE Universe. “At the heart of this partnership is a shared commitment to bold style, everyday performance, and empowering fans to see the world more clearly … whether that’s through the ropes or through the lens,” he said. “We are excited to not only share our high-quality, affordable eyewear but also custom designs inspired by WWE Superstars and fan-first collaborations.”

As part of the rollout, fans can also expect custom sweepstakes tied to select WWE Premium Live Events, offering prizes like floor seats, exclusive merch, and of course, Zenni gear. The first sweepstakes is already live for SummerSlam weekend on August 2 and 3 in New Jersey.

WWE is clearly seeing the future — and it’s looking sharper than ever through Zenni lenses. With crossover content, exclusive designs, and direct fan engagement, this deal is more than marketing—it’s becoming part of the spectacle.

Do you plan to grab a pair of Zenni’s WWE frames? Which Superstar’s design would you wear? Let us know in the comments.