Viva Van Promotes AEW Full Gear with Cheeky Lingerie Photo Drop

AEW star Viva Van made sure no one forgot about AEW Full Gear—by turning heads and heating up social media in a big way.

Van took to Instagram and dropped a sultry set of photos, rocking custom lingerie in several steamy poses. While the photos definitely commanded attention, the purpose was clear. She captioned the post, “Hi ❤️‍🔥 Its #AEWFullGear day bby ⚙️✨”

This isn’t the first time Viva Van has used her social media savvy to spotlight big wrestling events. Just last month, her Halloween-themed photo drop made so much noise that it triggered content warnings on Twitter. Love it or hate it, it worked.

AEW Full Gear is going down today at the Prudential Center in Newark, New Jersey. The card is stacked, including a massive steel cage main event with Adam Page defending the AEW World Title against Samoa Joe. With so much excitement building, it’s no surprise that Viva decided to give the show an extra boost—her way.

Smart branding or just a bold flex? Viva Van clearly understands the game. She knows exactly how to command attention, and right before one of AEW’s biggest events of the year, she made sure all eyes were not just on her—but on Full Gear too.

Do you think Viva Van’s approach to promoting AEW is smart marketing or too much distraction? Drop your thoughts below and let us know what you think.