Russo says that when he was working at WWE, Howard Finkle was assigned the task of reading the dirt sheets every day. He’d then have to make notes for WWE officials, and Russo says they’d all sit around and read Finkle’s notes and laugh at them backstage.
Russo recalls a writer at The Daily News spoiling the main event of WrestleMania 10, and WWE had to change the finish. Russo says that Blackjack Brown was the person who leaked that information to the Daily News writer, and Vito is very surprised to hear that.
Russo recalls the ‘This is Your Life’ segment featuring The Rock and Mick Foley drawing an 8.4 rating, the highest rated segment in the history of professional wrestling. The next day, Meltzer bashed the segment in his dirt sheet saying he’s never going to watch a WWE show again. Russo says that if the dirt sheet guys bashed something they knew they were doing something right for the mainstream fans, because dirt sheet writers and mainstream fans have nothing in common.
When he worked for TNA, Russo says that Dixie Carter had no idea about the inner workings of the professional business. Jeff Jarrett treated her ‘like a dog’ at times, because she knew so little about the business. It came to a point where Carter was addressing the locker room by reading Wade Keller’s critiques word for word.
