Vince Russo is never shy about giving his thoughts on today’s wrestling world, and his latest comments took direct aim at the creative direction in both WWE and AEW.
Speaking with Ariel Helwani, the former WWE writer said the biggest issue in wrestling today is that the people running the shows are tailoring them to their own tastes rather than building something for the masses. Before unloading, Russo made it clear he wasn’t sugar‑coating anything—something he claims WWE and AEW don’t want to hear.
“This is the problem with the WWE. This is the problem with AEW. They only want to hear the positive. They don’t want to hear people like Vince Russo…”
Russo argued that Triple H and Tony Khan have boxed themselves into a niche by focusing too heavily on in‑ring wrestling instead of entertainment variety.
“Here’s the problem. Triple H and Tony Khan are writing a wrestling show that they like. And by writing a wrestling show that they like, they have turned the audience into a niche audience because there’s only a niche audience that likes 90% wrestling.”
He explained that when he writes for JCW, he approaches it differently, focusing on broad appeal rather than personal taste.
“It’s not about what they like… When I write for JCW, I’m not writing a Vince Russo show. I’m writing a show for the masses. I’m writing a show for the world.”
Russo pointed to the Attitude Era as the perfect example of how diverse content can open the doors for casual fans.
“You want to write a show that’s going to get you as many eyeballs as possible… you need to have a little bit of everything. That’s what the Attitude era was. We had something for everybody.”
From there, he said both WWE and AEW need to stop targeting hardcore wrestling fans and start chasing the millions who’ve drifted away.
“Tony Khan is writing a show that he loves, but it doesn’t matter what he loves. What does the world want? There are millions of casual wrestling fans out there not watching wrestling anymore.”
Russo ended by stating that JCW brought him in because they understand the need to expand beyond the weekly diehards.
“Violent J knew we’ve got to go above and beyond those that watch wrestling on a weekly basis. There’s an entire world out there that’s not watching anymore.”
Whether you agree with him or not, Russo once again threw gasoline on one of the biggest debates in wrestling: should modern wrestling cater to hardcore fans or try to draw back the mainstream?
Do you think WWE and AEW are too focused on appealing to hardcore wrestling fans? Or is Russo completely off-base about what fans want today? Drop your thoughts in the comments and let us know where you stand.