Brian “Road Dogg” James recently stepped away from his position on the SmackDown creative team, and new reporting has shed light on the circumstances behind his departure from WWE’s writing structure.
According to the Wrestling Observer Newsletter, James decided to leave the company after receiving feedback during his annual performance review. Sources indicated he was unhappy with the evaluation and ultimately chose to resign from his role as co-lead writer for SmackDown.
James had been part of WWE’s creative operation for more than a decade after returning to the company in 2014. During that time he served in several backstage roles and eventually became one of the key writers helping shape SmackDown storylines.
The news of his departure quickly sparked reactions across the wrestling industry, including comments from former WWE writer Vince Russo. During a recent discussion, Russo claimed James may have ended up taking the blame for broader issues within WWE creative.
Russo argued that when a company begins facing criticism for its creative direction, the leadership rarely takes responsibility and instead someone lower in the structure becomes the one held accountable.
“And I’m telling you, bro, this is what happens. This is what happens. We all know, bro, whether you are a fan of the WWE or not, we all know the creative is the drizzling shits, bro. Nobody’s watching the WWE anymore except that hardcore niche audience. Nobody’s watching it anymore, bro. Nobody freaking cares. And why don’t they care? Because the creative is horrible. It is horrible. And we’re starting to see numbers go down. I’m sure TKO is starting to take notice.”
Russo continued by claiming someone within the system would inevitably be blamed for the problems he believes exist in WWE’s creative structure.
“So somebody’s got to be the scapegoat. It ain’t going to be the walrus. It ain’t going to be the man with the bald head and the white hat. It ain’t going to be a Purple Lips Pritchard and it certainly ain’t going to be Triple H. So who’s it going to be? It’s going to be the nice guy. It’s going to be the most quality human being of the bunch. And that is Brian James.”
He then doubled down on his claim that James ended up taking responsibility for issues that originated elsewhere in the company.
“And Brian James is going to take the bullet. The bullet for their incompetence because they are incompetent. The foreheaded monster is incompetent. They don’t know what they’re doing. They show us every single week on that show they don’t know what they’re doing.”
Despite Russo’s harsh criticism of WWE leadership, there has been no indication from the company that James was forced out. Reports have consistently stated that he chose to step away from the position himself following the review.
James remains one of the most recognizable stars from WWE’s Attitude Era thanks to his run with D-Generation X and the New Age Outlaws. After his in-ring career wound down, he transitioned into a long-running role behind the scenes helping shape WWE programming.
With WrestleMania 42 approaching and several internal shifts taking place within WWE’s creative structure, the company appears to be entering another period of change behind the scenes.
Do you think Brian “Road Dogg” James was unfairly blamed for WWE creative issues, or was his departure simply part of the company’s evolving writing structure? Let us know your thoughts in the comments.