Chris Jericho just dropped a wild behind-the-scenes story — and it adds a new twist to how creative decisions were handled under Vince McMahon.

During an interview with GamesHub, Jericho detailed a scrapped creative pitch involving Bray Wyatt, Shawn Michaels, and The Wyatt Family — a storyline he believed was strong enough to lead into SummerSlam.

The idea? Wyatt’s group would attack Jericho, forcing him to call on Michaels — a former rival — as the only person unpredictable enough to have his back. The angle would build tension around whether Michaels could be trusted, before both men were ultimately targeted, setting up a major tag match. But before the pitch even had a chance, Jericho says the situation inside Vince McMahon’s office was already working against him — and food played a huge role.

“I had one really great idea for Vince that I still think about. The timing going in was off — when I walked into his office, Triple H was there, which is never ideal because you want to be one on one with Vince. And then on top of that, he hadn’t eaten yet, and when Vince is eating, he’s not paying attention to anything else.”

Jericho went through the entire storyline, laying out what he described as a complete and well-structured pitch. But McMahon’s reaction had nothing to do with Wyatt, Michaels, or the story itself — it came down to the steak he was eating.

“It was a really solid pitch. But Vince just sat there eating his steak, and when I finished he said, ‘Bad cow.’ I said, ‘What?’ He goes, ‘Bad cow — the steak is tough.’ I said, what do you think of my pitch? He goes, ‘What else you got?’ The steak killed the whole angle. But that’s the nature of working for Vince — if he doesn’t like it, you’re done.”

The story shows how unpredictable WWE’s creative process could be behind closed doors, something also echoed in past comments from Mr. Kennedy about how quickly ideas could fall apart once you stepped into McMahon’s office. In this case, though, it wasn’t debate or pushback that killed the angle — it was timing, distraction and a steak.

Do you think Chris Jericho’s Wyatt Family storyline deserved to happen, or is this just another example of how chaotic WWE creative could be back then? Drop your thoughts and feedback below.

Subhojeet Mukherjee has covered pro wrestling for over 20 years, delivering trusted news and backstage updates to fans around the world.

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