Triple H Explains How WWE Fast-Tracked WrestlePalooza for ESPN Debut

WWE’s lucrative deal with ESPN was directly responsible for introducing the Wrestlepalooza Premium Live Event, which will be held in Indianapolis. The event was clearly not planned months in advance, as Triple H has revealed how quickly WWE put together the event.

While speaking to Patrick Talty, Triple H explained that Wrestlepalooza wasn’t part of WWE’s original yearly plan. Normally, WWE builds everything around a clear goal, its “North Star,” with WrestleMania as the key endpoint. But when ESPN asked for a major event to launch its new app, WWE moved quickly.

The Game revealed that ESPN requested a big first-run show and even provided the date. WWE chose Indianapolis as the host city and created Wrestlepalooza in a very short time, slotting it between two planned Premium Live Events.

Triple H said the challenge was making sure this brand-new event felt even bigger than the others while keeping WWE’s long-term creative direction on track.

“You know this — we’re about to do on September 20th here, we’re going to do Wrestlepalooza. It’s a new event for us. It’s the first event that will take place on ESPN, on their app. Huge, massive event for us. ESPN, as we were working into this partnership with them, said, ‘We’d love to have an initial, first-run event that would be epic.’ They gave us a date. We looked at where we could run it — Indy came up. We were like, ‘Perfect. They’re the perfect host city for this first massive event for us.’

We come in and do it. That all happened in a very, very short window of time. So, a period of time where we had a PLE… and another PLE six weeks apart… all of a sudden, there’s one in the middle. And it’s got to be bigger than everything else because it’s the launch point, right?” “So you have to recalculate. But if you don’t have that North Star, you’re lost. It’s just chaos and things all over the place. You have to know where you’re going. It’s the biggest thing we do.”

WWE Wrestlepalooza is going down on September 20th and the hype for the Premium Live Event is basically infinite at this point. So we’ll have to wait and see whether it will end up surpassing all expectations, as it’s clear WWE is banking on its success in a big way.

What are your expectations for WWE Wrestlepalooza? Do you think this surprise, fast-tracked event will become a permanent part of WWE’s annual schedule? Sound off in the comments.

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