Triple H Claims Ex-WWE Stars Call Daily Wanting to Return

WWE has been on a major roll with global expansion thanks to new partnerships with Netflix and ESPN, and at the heart of that growth is Triple H. The WWE Hall of Famer turned Chief Content Officer has been steering the creative ship, running Raw, SmackDown, and helping secure the deals that have put the company in front of more fans worldwide.

During the Countdown to WWE WrestlePalooza, Big E asked Triple H why so many former stars — including those who once distanced themselves from wrestling like CM Punk and AJ Lee — are now choosing to return. Triple H explained that things inside WWE have changed dramatically under his and Nick Khan’s leadership. He noted that the schedule isn’t as punishing as it once was, and the company’s culture makes the environment more appealing for talent.

“I think myself, Nick Khan, we approach it differently. I think the layout of how we operate here, when you’re trying to get to the top of the mountain, your drive, that grind has to be different, right? The workload here used to be very, very difficult. It took a special person to be in that grind, a special person, a special performer to want to do that day in, day out for years on end, and it seemed like there was no light at the end of the tunnel. It’s a bit different. Now, the culture is a bit different. Now, the way Superstars approach things is a bit different. I just think it’s a different timeframe. Yes, we’re more open. There’s less workload, but that less workload opens itself up to a bit of scarcity, which leads to a demand for me.”

Triple H also revealed just how high the interest level is among talent worldwide, saying he hears from wrestlers daily who either want to return or finally step into a WWE ring for the first time.

“There isn’t a day that goes by that I don’t get a text or a voicemail from somebody saying either, ‘I want to come home,’ or ‘I’ve never been there, is there an opportunity for me there? I’m overseas right now. I have this time left on my deal. Hey, I would love to explore WWE and come into the Performance Center. NXT, whatever that is.’ The opportunity right now, where we sit, opportunities, like Netflix, like the CW, like USA, like ESPN, especially, open that door for talent to say, ‘Man, I’m in this place in my life, but I either want to go back to the top of the mountain, or I want to be on the top of the mountain.’”

Triple H made it clear that WWE is operating with a level of strength and demand that ensures its roster will stay stacked for years to come. With more talent reportedly reaching out than ever before, the future of WWE looks more secure under his vision.