Triple H Accused of Letting His Ego Run Wild with WWE 2K Covers

WWE just revealed another edition of WWE 2K26, and once again, Triple H is front and center. The company officially announced the King of Kings Edition with “The Game” on the cover, confirming pre-orders open January 30 and that the title is still expected to land in its usual March release window.

The reveal came with a trailer built around Paul Heyman pitching increasingly ridiculous cover concepts. The clip was shared by Triple H himself on social media alongside the message:

“.@HeymanHustle is a man with a vision… and endless time on his hands. #WWE2K26 @WWE @WWEgames @2K”

This makes the King of Kings Edition the third confirmed WWE 2K26 variant, following the Attitude Era Edition and the Monday Night Wars Edition. Notably, none of the trailers released so far have included actual gameplay footage, leaving fans with branding, themes, and covers—but few concrete details about how the game will actually play.

That growing emphasis on branding over substance became a major topic of discussion on The Coach and Bro Show, where Jonathan Coachman dropped the news on Vince Russo live and walked him through the revealed covers. Coach repeatedly insisted it wasn’t a joke, swearing the covers were real, while Russo’s reaction shifted from disbelief to open frustration. Russo laid out his philosophy on star power and company identity before turning his attention directly to Triple H’s positioning.

“I gotta tell you guys something, because I have always said — no one talent is ever bigger than the company. I always said that. Austin wasn’t bigger than WWE. Rock wasn’t bigger. Nobody’s bigger than the company.”

He then contrasted Triple H’s visibility with how Vince McMahon handled his own on-screen role during WWE’s peak years.

“But I gotta tell you something, Coach… I review the Attitude Era every other week on Russo’s Brand, and Vince McMahon took himself OFF of television. Why did he do that? Because he didn’t want to continue taking time away from the talent.”

“Now, without Vince on the show, the show lacks. I didn’t realize it until I watched these back — Vince needs to be on the show. But just so you understand… Vince, who was the biggest heel perhaps in the history of the company, took himself OFF TV because he wanted to give that time to his talent.”

From there, Russo turned his attention back to the modern product and the visual dominance of Triple H across WWE’s branding.

“And look at this guy. Every freaking thing… this guy is on everything.”

“When this comes across Triple H’s desk for approval, how does he not say, ‘Thank you guys, I really appreciate it… but no thank you’? Seriously.”

“At that level — how does this guy… obviously if they want to kiss his backside, he’s the boss, I get it — but when it comes to his desk and he approves it? Come on, bro. Get over yourself.”

Coachman didn’t push back. Instead, he doubled down by revealing just how extensive the branding push appears to be. He then questioned the basic business logic behind centering a non-active performer as the face of a modern product.

“There are SIX different versions of this video game cover with him on it. SIX. And if I didn’t know this bubble that they live in — that you and I lived in — this never would have happened.”

“Everything Triple H is doing… whether it’s the video game — Vince, he hasn’t wrestled in fifteen years.”

“You see the faces on those covers — you could’ve picked any of them instead. You could’ve had Austin, Kurt Angle, The Rock, Taker… a million different guys.”

Coachman framed the issue through the lens of old-school WWE priorities, where business metrics mattered more than internal branding.

“He is no longer selling tickets. And that was what was always burned into me by Vince McMahon — it’s about selling tickets. It’s about ratings. You put someone on the video game cover who is STILL doing that — or at least DID.”

“Not the guy who’s head of creative trying to be the next Dana White. This is… I would almost be embarrassed.”

“And you know he reads everything online. He already told us he does.”

Russo closed his side of the discussion with a comment that sounded half-joking but didn’t feel entirely unserious.

“When do they erect a statue of Triple H in front of the new WWE headquarters?”

“I’m dead serious. You go to Pac Bell — you got Willie Mays, McCovey, Marichal… I would not be surprised if they put a statue of him in front of that place.”

Right now, WWE 2K26 has plenty of editions, plenty of marketing, and plenty of Triple H—but still no gameplay to show for it. Whether this strategy builds hype or turns fans off remains to be seen, especially as more covers and variants are likely still on the way.

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