TNA President Carlos Silva Reveals Game Plan to Boost TV, Streaming, and Social Reach

TNA Wrestling has been heating up lately, and according to company president Carlos Silva, that momentum is only just beginning.

Silva made it clear during an appearance on Busted Open Radio that TNA is pushing forward with more live shows and a massive overhaul in how they deliver content across TV, streaming, and social media platforms.

When asked by host David LaGreca about the impact of going live and the next steps for TNA’s media footprint, Silva confirmed that live energy is critical—not just for fans, but for talent in the locker room.

“Yeah, the simple answer is yes to both. I’m a live sports guy. The team that we have are all live producers and have been around the biggest events, whether it’s the Olympics, the World Series, etcetera, etcetera. So live is important. We talk about it all the time together as a team. I think Nick and the rest of our locker room do better live. They just do. They respond live.”

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Silva compared live crowds to fuel, explaining that energy between the performers and the audience creates something special.

“It’s like talking to you guys—you bring me energy, I bring energy back. It’s the same thing that happens in an arena. So we’ve already done more live. We’re planning on continuing to do more live.”

But it’s not just about cable anymore. Silva acknowledged the massive shift in how people consume content, pointing to the mix of TV, streaming, and social as a new reality for modern wrestling.

“It’s a very important piece. The linchpin here is where we go with our TV distribution deal. And I kind of put ‘TV’ in quotes because the world we live in—it’s not just TV in a traditional cable sense. It’s wherever the outlet is that reaches audience.”

He emphasized how TNA’s reach across platforms like YouTube and Facebook gives them a huge advantage—and it’s something they plan to lean into hard.

“So that mix of TV, cable, streaming distribution, as well as big streamers—we’ve lately been doing some more stuff on YouTube and doing some live look-ins. And we’ll continue to do that along with mixing in our great social platforms.”

“There’s not many organizations in the sports entertainment space that have as many social media followers as TNA does. It’s a luxury that we’ve got—5 million YouTube subscribers, over a million on Instagram, and over 12 million followers on Facebook. You can tick off the organizations that would be happy to have that, and so we just have to continue to take advantage of it to build the audience for the fans.”

TNA’s resurgence continues to build, and Silva is making it clear that the game plan involves thinking way beyond the ring.