Steve Austin became one of the biggest stars in wrestling history during the Attitude Era, but the WWE Hall of Famer believes his success would translate to today’s version of the business as well.
Austin recently appeared on the Busted Open Podcast to celebrate 3:16 Day, where he spoke with Dave LaGreca and Bully Ray about his legendary career and how the wrestling industry has evolved since his peak years in WWE.
During the conversation, Bully Ray asked Austin whether someone with his personality and style could still reach the same level of success in today’s wrestling landscape, where promos are often scripted and the overall presentation of talent is more structured than during the late 1990s.
Austin responded by pointing out that elite performers in any industry tend to succeed regardless of the era they compete in. To explain his perspective, Austin compared the situation to legendary athletes from past generations and how people often debate whether they would still dominate in modern sports.
“Well, I would have had to. And it’s kind of like when you see old footage of Jim Brown, the great running back. It looks like he wasn’t that fast, but he was. And he was big and he was just running over everybody. So people ask, ‘Could Jim Brown thrive in today’s NFL?’ Yes, he could. He was that damn good.”
Austin then brought the comparison back to professional wrestling, explaining that true talent has a way of adapting no matter how much the business changes over time.
“So yeah, of course I think I could navigate the waters because the talent is what it is and it’s a high level. But if you could make it in any era, I think you could make it in today’s era.”
The comment came during a wider discussion about the shift from the freer, unscripted promo style that existed during much of Austin’s career to the more structured format used in modern WWE programming. While the landscape has changed, Austin made it clear he believes great performers would still find ways to connect with audiences.
Austin’s legacy continues to loom large over the wrestling industry, with “Austin 3:16” still celebrated by fans every year more than three decades after the promo that launched it. Even though he no longer competes in the ring, the Texas Rattlesnake remains one of the most recognizable figures in WWE history and still draws interest whenever he talks about the business.
Austin may have stepped away from full-time competition years ago, but his confidence in the timeless nature of star power shows that he still believes the qualities that made him one of wrestling’s biggest attractions could translate to any generation of performers.
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