Seth Rollins Says Logan Paul Brings Value to WWE—But Not Without a Price

eth Rollins isn’t sugarcoating his thoughts on influencers stepping into the WWE ring—especially when it comes to someone like Logan Paul.

During an interview on Outta Pocket with Robert Griffin III, Rollins admitted he’s torn about the rise of non-wrestlers taking up space on the roster. “I have mixed feelings on it. I think there is a place for it,” Rollins said. “Wrestling is still not the most mainstream thing in the world, and I still think there is a bit of an audience that discredits what we do.”

That said, Rollins also acknowledged the upside. “Any time you can bring more eyes to the business, it’s very helpful. Especially Logan and some of these streamers, they bring younger eyes to the business. They bring kids to the business. That’s our bread and butter,” he continued. “Families, kids—those are the people where you hook them when they’re young and they are fans for life.”

But Rollins wasn’t shy about pointing out the cost. “There is some use to them. It comes at a price and a trade off because there are only so many spots available,” he explained. “When you have someone like Logan Paul and you’re going to pay him a lot of money, is that worth it to you for what it’s going to bring in, his audience, compared to what you’re going to lose in time, equity, and energy into say a prospect?”

Still, Rollins was clear that Logan Paul isn’t the same as others who come and go. “Logan is different,” he said. “And when you have a Travis Scott or IShowSpeed, they’re doing one-offs or little bits—if that adds to the mainstream attention, it’s totally fine.”

Rollins laid it out straight: there’s value in influencers—but only if WWE strikes the right balance between mainstream appeal and long-term investment in real talent.