Seth Rollins knows better than anyone that staying the same in WWE just doesn’t cut it.

While speaking at WWE World during WrestleMania 41 week, Rollins broke down why he constantly reinvents himself—and why he loves the challenge. “Well, I get bored too, you know,” Rollins admitted. “It’s not necessarily boredom, but you get that vibe like, oh, man, I want to freshen this up. I want to do something new, I want to change my look, I want to change my tone. I want to change the way I do this or do that.”

Rollins explained that when he feels the time is right, he starts testing new ideas and fully committing to them to see how fans respond. He pointed to his now-iconic entrance music as a prime example. “That was something that I never really imagined that it would get the response that it has. The fact that people sing it like crazy every single night, still years later, is something that I wouldn’t have assumed when I put it together,” he said.

For Rollins, the creative process is all about synergy with the audience. “This character kind of started as a bad guy, but at some point it just took on a life of its own, and that had nothing to do with what I was doing. That was just you guys responding to me,” Rollins explained. “It’s a synergy between a performer and his audience to see what you guys want, and then what I can give to you. I love that process. It brings the best out of me to face what my weaknesses are and try to improve and reinvent and to get better every year that I’m in WWE.”

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With Rollins continuing to evolve year after year, fans are clearly along for the ride—and he’s more committed than ever to giving them something fresh.

How do you feel about Seth Rollins’ constant reinventions? Drop your thoughts in the comment section below!

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Steve Carrier is the founder of Ringside News and has been reporting on pro wrestling since 1997. His stories have been featured on TMZ, Forbes, Bleacher Report, and more.

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