Seth Rollins Blasts “Troll Culture” and Claims WWE Must Adapt or Get Left Behind

Seth Rollins has no problem calling it like he sees it—and when it comes to the current state of wrestling fandom, he’s not sugarcoating it.

During his appearance on Busted Open Radio with Becky Lynch, the former WWE World Heavyweight Champion took a hard look at how social media and modern fan culture have changed the game. With Netflix’s Unreal peeling back the curtain on WWE’s inner workings, Rollins admitted there’s no going back.

“Look, the thing is, you can’t put the toothpaste back in the tube, right? So I feel like it just is what it is. And if you try to push back against it, it’s futile.”

He noted that wrestling’s evolving relationship with fans—especially online—isn’t something that can be ignored or reversed.

“If we didn’t do the show, and if there wasn’t a social media kind of fan base talking about these parts of it—it’s going to happen no matter what. So you have to figure out a way to kind of ebb and flow with the tide as opposed to just trying to put a dam up and deal with it yourself.”

But it’s not just about the business adapting—Rollins called out the online environment directly. He wrapped up the thought with a blunt reminder to everyone in the wrestling industry:

“We live in this troll culture now, right? And so people just want—they want to be a part of it, or they want to pretend like they're a part of it, or they want to tear it down if they can.”

“The business just has to adapt. And if you can’t adapt and move forward, you will get left behind.”

Rollins made it clear that while he’s still grounded in old-school values, he’s aware of the digital age’s impact—and he’s not afraid to evolve, even if it means navigating a world full of keyboard critics.

Please credit Ringside News if you use the above transcript in your publication.