The Rock’s TKO Stock Package Skyrockets After UFC Media Rights Buzz

Dwayne “The Rock” Johnson is leveling up in more ways than one—and this time, it’s not just in the wrestling ring.

Since joining the TKO Holdings Board of Directors back in January 2024, his deal with the company has exploded in value, with his stock grants now reportedly reaching a massive $62 million.

Initially, Johnson’s contract was structured with stock valued around $30 million. But thanks to a major rise in TKO’s stock price, largely fueled by investor optimism surrounding a major upcoming UFC media rights deal, the value of his shares has more than doubled.

That $62 million figure doesn’t even account for Johnson’s additional income from television appearances, last year’s WrestleMania performance, or merchandise sales—this is strictly stock-based compensation tied to his board membership and public-facing role.

Johnson’s spot on the Board of Directors isn’t just ceremonial either. It gives him real power behind the scenes, and he’s made that influence known both in business dealings and on WWE television as “The Final Boss.” His return to WWE storylines this past year proved he still knows how to grab the spotlight, but it’s clear his long-term play involves much more than in-ring moments.

The Rock has always talked about ownership, value, and building legacies. Now he’s doing exactly that—both in the boardroom and through WWE and UFC’s shared parent company, TKO.