Ridge Holland Defends WWE’s Soaring Ticket Prices

WWE fans have been feeling the sting of soaring ticket prices in 2025—especially with second-row WrestleMania seats pushing $38,000. But now former WWE star Ridge Holland is weighing in, offering a blunt response that’s hard to ignore.

During his recent TMZ Inside the Ring interview, Holland (real name Luke Menzies) was asked about the growing criticism that WWE events are becoming financially out of reach for regular families. His response didn’t sugarcoat the situation—it focused squarely on business.

When asked whether WWE was pricing out loyal fans or just responding to demand, Holland acknowledged both sides—but ultimately defended the company’s approach.

“Money talks, BS walks, right? And I think that’s the ethos… the goal of any business is to make profit. And yes, some people will lose out due to financial constraints. But, you know, unfortunately… they’re the prices. If people are paying that money, then why wouldn’t the company charge those prices?”

Advertising

Advertising

Holland admitted it’s “sad” that wrestling, long known as a family-friendly product, may now be slipping out of reach for everyday fans. But in his view, it’s simple economics. If the market keeps paying, the prices will keep rising.

His comments came just days after WWE President Nick Khan defended the company’s live event strategy on the TKO Q3 earnings call. Khan explained that cutting non-televised house shows created scarcity—boosting demand and ticket prices for RAW, SmackDown, and premium events.

WWE’s European expansion is also driving up demand in the U.S., with Royal Rumble in Saudi Arabia set to further squeeze availability. Despite prices jumping up to 60% year-over-year, attendance for RAW and SmackDown remains strong—averaging over 11,500 fans per show.

Holland’s take might not sit well with fans who feel priced out—but it reflects the reality of WWE’s current business model: fewer shows, higher prices, and a relentless push for profit.

Do you think Ridge Holland has a point about WWE’s pricing strategy? Or is the company alienating its core audience in pursuit of big money? Drop your take in the comments and let us know what you think.

Please credit Ringside News if you use the above transcript in your publication.