Real Reason Ludwig Kaiser Is Heel in WWE but Babyface in AAA

Ludwig Kaiser playing two completely different roles depending on the company? That’s not a mistake — at least according to Konnan.

With Kaiser currently positioned as a heel on WWE programming amid his feud with Chad Gable, fans have noticed a big difference when he appears in AAA. In Mexico, Kaiser has been receiving massive babyface reactions — including a “Road Warrior-level pop” when he attacked Gable during a recent AAA show. The disconnect led to questions about continuity across brands.

During the March 3, 2026 episode of the Keepin’ It 100 podcast, Konnan was asked directly why Kaiser is portrayed as a heel on WWE television but embraced as a babyface in AAA. A fan framed the issue like this:

“Hey fellas, after watching Raw yesterday, I thought to myself, why is Kaiser a heel on Raw but a mega babyface in Triple A? On this past AAA episode, when Kaiser hit the ring to attack Gable, he got a Road Warrior-level pop. Wouldn’t this be a problem for me as a viewer if I watched both shows? There’s no uniformity between both brands. What say you?”

Konnan didn’t hesitate to shut down the idea that the two promotions need to mirror each other. He made it clear that AAA operates independently — creatively and culturally. He responded:

“Here’s the thing. People ask for Triple A to be different from WWE, right? And then when we do something different, they cry about it. Bro, this is a whole different brand. It’s Triple A. It’s a different country. You can’t control how the fans react either.”

Konnan doubled down on the separation between the two products, making it veryclear that what happens in WWE doesn’t dictate how AAA books its talent.

“What they do on SmackDown and Raw has nothing to do with what we’re doing in Mexico. And not only that — stay tuned, because you’ll see how this plays out.”

He also pointed to a larger factor that often influences reactions overseas: nationalism. According to Konnan, crowd responses in Mexico and Canada can override traditional heel/babyface dynamics. In other words — different country, different rules.

“Plus, the fan reaction is very nationalistic in Mexico and in Canada. It’s always been like that. The American crowds are completely different. You can be the biggest heel on the planet, but if you’re in Canada, they’re going to cheer you regardless. And there’s nothing you can do about it.”

Konnan’s message was simple: AAA doesn’t exist to maintain WWE’s character alignment. The two brands are operating on separate creative tracks, and fan reactions in Mexico aren’t going to be forced to match American storytelling.

So is it confusing to see Ludwig Kaiser cheered in one company and booed in another — or is that just part of wrestling going global? Let us know what you think.

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