Nick Khan Reveals How WWE’s First Talks to Sign Logan Paul Really Started

Before Logan Paul became a full-time WWE Superstar and there was a conversation that kickstarted it all—and now WWE President Nick Khan is pulling back the curtain on how it really began.

Appearing on a new episode of Impaulsive, Khan spoke directly to Logan about the earliest internal talks WWE had when the YouTuber-turned-boxer first showed interest in stepping into the ring. According to Khan, the pitch didn’t come out of nowhere—it came from high up. But interest alone wasn’t enough. Khan made it clear that passion for the business was the non-negotiable.

“When the executive who first brought Logan Paul up to me, Triple H, and the founder of the company said ‘hey we should give him a shot, he wants to wrestle’, the first thing we always look for… it applies to Logan who is now full-time with us performing at an extremely high level, it applies to Bad Bunny, it applies to people who have come in, Tyson Fury.”

“First of all they have to be a fan. If they’re just doing it because, as younger folks would say, they’re chasing clout, we don’t want ’em. If you love it, we’re open to the conversation.”

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He said Logan’s past, including growing up in front of millions, didn’t deter WWE—it was part of what sold them.

“Once you sit with Logan, you know he has star power, you saw everything he had done. The advantage from this point of view, and the disadvantage from you or someone like you’s point of view, is you got to grow up on camera. So I like the way you responded to any perceived mistakes you made in life, that’s what people are supposed to do when they’re young, they’re not supposed to have all the answers to this stuff.”

Khan said the deal ultimately came down to what Logan could do once he got in the ring—and he’s exceeded expectations.

“From our point of view this was a mature young man, certainly athletic, if he comes down to the Performance Center and does what we think he can do, there’s all the upside in the world. So far everyone has been right.”

Logan Paul made his in-ring debut at WrestleMania 38, teaming with The Miz against Rey and Dominik Mysterio, before signing a full-time contract later that summer. Since then, he’s gone on to compete at multiple premium live events and currently holds the WWE United States Championship.

What do you think of Nick Khan’s approach to celebrity signings? Has Logan Paul proved he belongs in WWE? Sound off in the comments—we want your thoughts.