Steve Carrier on March 21, 2026
WWE’s latest round of trademark filings may already be tied to a specific rising talent. While several new ring names were filed recently, a new update indicates that at least one of them already has a performer attached.
According to Bodyslam, the name Max Abrams — one of the newly filed WWE trademarks — is expected to be used by WWE ID prospect Mike Cunningham. The development provides the first clear connection between the recent filings and an actual wrestler in WWE’s growing developmental pipeline.
Cunningham was previously introduced as part of WWE’s ID prospect program on October 29, 2025, marking him as one of the athletes the company has been closely evaluating for future opportunities. The trademark filing now suggests WWE is preparing to move forward with a more defined character identity for him.
The original trademark batch included five names — Max Abrams, Gianna Capri, Jacari Ball, Veronica Haven, and Anya Rune — all filed under WWE’s standard entertainment classification. That language covers live wrestling performances, television and digital appearances, fan engagement services, and promotional activities commonly tied to on-screen characters.
While WWE has not officially confirmed the assignment, linking Max Abrams to Cunningham suggests the company is continuing to refine its future roster ahead of upcoming programming cycles. Historically, name trademarks often precede character introductions, repackaging efforts, or full debuts in systems like WWE NXT.
Do you think Max Abrams is a strong ring name for Mike Cunningham, and which of the newly trademarked WWE names do you expect to show up on television first? Share your thoughts and leave your feedback below.
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