Malakai Black’s AEW Exit Leads to Potential Rebranding for House of Black

Malakai Black may be finishing up his time in AEW, but the rest of the House of Black isn’t slowing down. A recent trademark filing suggests that Brody King, Buddy Matthews, and Julia Hart could be moving forward under a brand-new name.

According to official filings, Brody King has trademarked “Hounds of Hell” for merchandising purposes, fueling speculation that the remaining House of Black members are rebranding. The filing covers a wide range of products, including:

“Clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, ties as clothing, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands as clothing; bandanas.”

With Malakai Black’s AEW departure all but confirmed, it appears the faction is moving forward with a fresh identity. While no official announcement has been made, this filing strongly suggests that King, Matthews, and Hart will continue as a dominant force in AEW under the “Hounds of Hell” banner.

Brody King, Buddy Matthews, and Julia Hart seem ready to carve out their own dark path in AEW, and “Hounds of Hell” could be the next chapter in their ominous reign. With Malakai Black moving on, this trio looks determined to keep the faction alive and thriving. Whether this is just a merch move or a full-on rebrand, one thing’s for sure—these three aren’t fading into the shadows anytime soon.

What do you think about the possible rebranding of the House of Black? Does “Hounds of Hell” fit the group’s dark aesthetic, or should they stick with their original name? Drop your thoughts in the comments!