Logan Paul and Jake Paul’s Fight Was a Fake—Here’s What’s Really Happening

Turns out, Logan Paul and Jake Paul aren’t throwing hands—they’re launching a reality show.

After hyping up what seemed to be a Paul vs. Paul boxing match, the internet went wild thinking the brothers were finally stepping into the ring to settle their long-running rivalry. But in a classic Paul brother bait-and-switch, the March 27 event isn’t a fight at all—it’s the premiere of their brand-new reality series on Max.

The initial post from Logan featured what looked like an official fight poster, teasing “The moment you’ve waited a decade for… March 27 on @StreamOnMax.” Naturally, fans assumed it was a long-awaited boxing showdown. But now, with the truth out, it’s clear the only punches being thrown are at the audience’s expectations.

The Paul brothers have both carved out their own paths in combat sports and entertainment—Logan is currently a WWE Superstar, holding the United States Championship, while Jake is fresh off a decision win over Mike Tyson. With this new show on the way, it looks like they’re shifting their focus to reality TV, but what exactly the series will entail remains a mystery.

Jake’s next fight hasn’t been announced yet, and Logan is set to compete in the Men’s Royal Rumble this Saturday. But one thing is certain—if these two ever actually square off in a real fight, they’ve already proven they know exactly how to sell it.