Konnan Reveals Current AAA Creative Structure After WWE Acquisition

There’s been a complete overhaul of how things run in AAA ever since WWE bought the company this year. This comes with a change in creative team and now Konnan has revealed the creative structure of AAA.

While speaking to Denise Salcedo, Konnan talked about how things have changed in creative and booking now that he works under WWE with people like Jeremy Borash, The Undertaker, and Triple H.

For more than 10 years in AAA, he did almost everything himself. Between 2010 and 2020, he barely missed a TV taping and usually produced, agented, and wrote the finish for every match.

Recently, he skipped a show in Monterrey. If he had gone, he would have only been given one match to agent, and that would have been with Undertaker and Borash. Now, every match has its own agents, which takes a lot of work off his plate.

“I hadn’t missed a TV in 10 years. I’m going to give you an example. In 10 years, probably between 2007—no, 2018, 2020—maybe 2010 and 2020, right? I had to miss one TV. I missed this TV in Monterrey, the one that we just did, because it was a small show. And like, before I used to agent every match. I used to produce every match. You know, I used to write the finishes for every match. Now I have help.

They have agents for every match. I think I only agent… they had me down—if I would have gone, I would have agented one match with Taker and Jeremy, which would have been easy, right? I don’t have to agent everything. I don’t have to produce everything. I don’t have to write everything.”

At first, it was strange for Konnan not to be in charge of everything. He said it felt weird because people were always used to going straight to him. But now he feels good about it because the people handling things are very skilled. He believes WWE’s system is the best in the world, much stronger than AEW, and would always keep them ahead.

“But I was used to it. You know, I’m a workaholic. I had no problems putting in 15, 18 hours, you know, of work. So they’ve taken a lot off my plate which helps me because I can just focus on writing. Yeah, I do feel naked, because it was always, ‘Oh, go to Konnan.’

‘But the guys they have doing what I used to do—they’re top-notch guys that know what they’re doing. If they were dumbasses, I probably would be mad. There’s nothing worse than that, you know? But bro, they know what they’re doing. That’s why they’re the most popular, most profitable—for a reason. And you’ve gone behind and you’ve seen that machine. The magnitude and the professionalism is nobody, you know, I’ve been in AEW and I’m not trying to bury them. Bro, let me tell you this, Denise. If WWE wasn’t around, they’d still be number two.'”

Konnan also praised Borash for knowing lucha libre well from their time working together in Crash. He said Undertaker adds a lot because he knows what makes fans react, what can get a wrestler over, and how to create strong finishes.

With his long career in some of the biggest storylines, Undertaker’s knowledge is clear. Konnan said it doesn’t take long to tell if someone understands the business, and these guys clearly do.

“So Jeremy’s married to a Mexican girl and he used to work with me a lot in this promotion called Crash when it was really really hot, you know, and so he knows a lot of lucha, right? But what Undertaker brings to the game is he knows what gets heat, what works, what can get somebody over, what are good finishes. Like that’s his genius. And he’s, bro, you know, he’s been in some of the best angles, seen some of the greatest angles. You know, he knows his s***. Like, all you got to do is sit around and talk to somebody and you know if they know what they’re talking about or not, you know.'”

Konnan’s comments show how much AAA has changed since WWE took over. Now, big names like Jeremy Borash and The Undertaker help with booking, so it’s not all on one person anymore. For Konnan, this means less pressure on him and proof that WWE’s system is the most professional and effective in wrestling today.