AAA’s new era under WWE hasn’t gotten off to the explosive start some expected, and now Konnan is offering insight into why the promotion’s big TV debut didn’t hit as hard as anticipated.

After WWE acquired Lucha Libre AAA Worldwide, the company secured a major television deal airing across Mexico, Central and South America, along with digital distribution in North America. On paper, everything pointed to a strong launch — but the January 17 premieredrew a muted response. Konnan, who plays a key role on AAA’s creative side, addressed the situation on his podcast and pointed to timing issues as a major factor.

“There were a lot of people going to Ireland the next day and that kind of took precedence.”

Despite the slow start, Konnan made it clear that AAA is focused on building momentum moving forward, especially by helping new audiences connect with its roster.

“Of course… Nattie’s got a storyline.”

He also menitoned that more vignettes and structured storytelling are on the way, aimed at introducing AAA talent to new viewers while also integrating WWE names into the mix.

The debut episode still featured notable moments, including Santos Escobar making his return to television and El Hijo del Vikingo earning a future shot at the AAA Mega Championship. One of the key storylines now centers around Vikingo and AAA Mega Champion Dominik Mysterio, who are set to clash at Rey de Reyes on March 14 in a title match with both men’s hair on the line.

While the initial response may not have matched expectations, AAA’s expanded reach and ongoing creative plans suggest the promotion is still positioning itself for long-term growth under WWE’s umbrella.

Do you think AAA’s slow start under WWE is just a timing issue, or should fans expect bigger changes soon? Let us know your thoughts.

Steve Carrier is the founder of Ringside News and has been reporting on pro wrestling since 1997. His stories have been featured on TMZ, Forbes, Bleacher Report, and more.

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