Paradigm Talent Agency just made its first major move into WWE’s developmental system—and they’re going all in.

According to Sports Business Journal, Paradigm has officially signed NXT star and current TNA Knockouts World Champion Kelani Jordan, along with WWE LFG season two winner Shiloh Hill. The move is part of what Paradigm is calling its WWE developmental strategy, which aims to invest early in rising talent and give them the same full-service representation typically reserved for main-roster stars.

Kelani Jordan, real name Lea Mitchell, is a former Michigan State gymnastics standout who quickly transitioned into one of the breakout names in NXT. She made history in 2024 by becoming the first-ever NXT Women’s North American Champion, a move viewed internally as a sign WWE was all-in on her future. That belief only grew stronger in 2025 when she shocked the industry by winning the TNA Knockouts World Championship at Victory Road. Now leading Team TNA on national television during NXT’s Showdown special on The CW, Jordan has become one of the rare performers navigating two promotions at once. Paradigm’s Managing Partner Andrew Ruf explained the strategy behind signing her:

“Kelani and Shiloh represent exactly why we invest early in the Performance Center pipeline.”

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Nick LoPiccolo, who leads Paradigm’s Sports Division, added that both talents are more than just athletes:

“They’re elite athletes but also modern storytellers with charisma, creativity, and audience-building instincts. Our job is to give them the same Hollywood-level infrastructure we’ve built for our top WWE clients.”

Shiloh Hill, whose real name is Thunder Justice Keck, is a former Stanford linebacker with degrees in computer science, psychology, and sustainability. After winning WWE’s LFG: Legends & Future Greats—where he was mentored by The Undertaker—Hill has developed a massive digital following thanks to his horror-themed storytelling content. His unique mix of dark web lore, found footage, and interactive mystery has racked up over 300 million views in the past month alone, along with nearly 10 million interactions and over 750,000 new followers.

Both Jordan and Hill join Paradigm’s expanding roster that already includes CM Punk, Drew McIntyre, and Liv Morgan. With the agency’s 360-degree model, they’ll now have access to long-term brand planning, acting opportunities, and IP development typically reserved for top-tier crossover talent.

Paradigm’s announcement positions Kelani Jordan and Shiloh Hill as long-term investments. With Jordan scheduled to defend her Knockouts World Title against Indi Hartwell at TNA’s Bound For Glory on October 12, and Hill continuing to build momentum in and out of the ring, both are entering the next phase of their careers with serious representation behind them.

Do you think Kelani Jordan and Shiloh Hill are about to become breakout stars in WWE’s future? Please share your thoughts and feedback in the comment section below.

Felix Upton has over 15 years of experience in media and wrestling journalism. His work at Ringside News blends speed, accuracy, and industry insight.

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