Karrion Kross Says WWE Fully Supports His Social Media Content Under One Condition

Karrion Kross is proving you don’t need to wait for weekly TV time to stay relevant—and he’s making it clear WWE is completely behind his social media hustle, as long as it doesn’t mislead the audience.

During his recent appearance on Busted Open Radio, Kross explained how he uses social media to keep his character hot between appearances—and how WWE Creative not only supports his efforts but actively encourages them, within certain boundaries.

Kross shared that he always runs his outside content past WWE to make sure it aligns with what the company can deliver on TV.

“I mean, I’ve run it through creative. I said, ‘Hey, would you guys mind if I do that?’ They’re like, ‘Absolutely, yes.’ As long as you’re not selling something that we’re not going to be able to pay off because that disappoints the audience.”

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Kross broke it down further, explaining that WWE’s biggest concern is managing fan expectations.

“Like, if I went on social media and I was calling out somebody and we’re not going to work—well, it defeats the purpose. But if you’re doing character development stuff, for instance, I use this terminology. I call it a thought piece, which is what I’ve relied on doing for a really long time. Creating different types of promos or vignettes or saying things that create a thought piece for people to think about.”

According to Kross, WWE has always been cool with him exploring those creative avenues, as long as they complement what’s happening on TV—not contradict it.

“They’ve always been OK with that. And thank goodness for that because I don’t think we would be able to—I would be able to be here in the way that people are seeing me without, you know, the flexibility to do that. I think it’s important. And honestly, it builds your character’s brand. And I do believe, like very strongly, that it translates to the television show and the live audience. I do. I do believe that.”

Kross has gained a reputation for crafting his own high-quality promos and vignettes, even paying out of pocket to produce them, giving his character added depth outside of weekly programming.

While his in-ring momentum hit a bump after a loss to Sami Zayn at Night of Champions, his social media presence continues to fuel fan interest—and it’s all happening with WWE’s blessing.

Please credit Ringside News if you use the above transcript in your publication.