Karrion Kross Reveals How Social Media Boosted His Wrestling Career

Karrion Kross has always been open about his wrestling journey, and in a recent interview with Good Karma Wrestling, he shared how crucial social media has been in building his career—especially in the early days of his indie work and his eventual path to WWE.

When asked about the benefits of social media in 2025, Kross acknowledged the pitfalls that come with it but also credited platforms like Twitter and Instagram for helping him gain attention early on. While many wrestlers criticize social media for its negativity, Kross sees it as an essential tool for self-promotion. He started by admitting the cons but quickly focused on the positives:

“I’m going to tell you something. I am fully well aware of the pitfalls of social media and everything, and anyone can come on here and talk about the cons of social media, but this is something I don’t think I’ve ever said.”

Kross went on to explain how, during his early days on the indie scene, he realized that in order to make a name for himself and get noticed by promoters, he had to put himself out there through social media:

“So, when I first got started in pro wrestling on the indies—you know, when you’re just breaking in, when you’re doing it traditionally—you go to a school and you work local shows. And that, for me, was in Las Vegas. I got my break there.”

He understood the importance of showing promoters his worth and used social media to do just that:

“In order to entice a promoter in another city or state to take you—as an independent wrestler from your city and state, when no one knows who you are—and fly you out of his own pocket to his city where no one knows where you are, right? And for him to be confident that you’re going to entertain people, be a draw… people have to know who you are.”

Kross explained that by making use of social media, he was able to establish a reputation outside of Las Vegas, reaching potential promoters in different cities and states. This was key to securing bookings and expanding his reach as a performer:

“Right off the bat, I understood the process of, ‘Well, let me put myself in the promoter’s shoes. What can I do for him to make him feel like I can do something for his show?’ And I used social media.”

He continued by reflecting on how, eleven years ago, he began filming his promos and posting them online, which ultimately led to widespread exposure:

“Eleven years ago, I began filming my promos, learning how to produce this character that people are watching. I put it up online. People enjoyed it, and they started retweeting it, and they started sending it around.”

Thanks to this exposure, Kross was able to travel and wrestle all over the U.S., and eventually across the globe. He credits social media for helping him get those opportunities before signing with WWE:

“And now suddenly, people knew who you are in different cities and states. And now, hey—I absolutely know I’m going to make my money back and make a return on this guy because people are watching his stuff in New Jersey, in Florida, in Texas, in Seattle—I’m definitely going to fly him in and bring him to the show.”

Despite the success, Kross is aware that social media can be a double-edged sword, and it’s important not to take it too seriously. He emphasized the need for balance and perspective:

“You just have to know—you can’t take social media so seriously. Because there’s a lot of people on there who, you know, they’re in the nine-to-five just like all of us were or are still… perhaps, you know, working class. They’re going on social media to entertain themselves, and then they do it at your expense. And you just have to realize that and just chill out about it all. It’s not life and death.”

Kross wrapped up by acknowledging how much social media has helped him professionally, while keeping a grounded view of what it truly is:

“So, it’s been good to me. I like it. But I understand what it is.”

Social media may have its ups and downs, but Kross’ story highlights how, when used strategically, it can be a game-changer for independent wrestlers looking to build a name and career. His early use of the platform helped him rise through the ranks and eventually sign with WWE, all while crafting his now-iconic character.

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