Jimmy Jacobs isn’t bitter about his WWE firing—but looking back, he admits the situation was frustrating, especially after earning the respect of some of the company’s top stars. During a recent appearance on Café De René, Jacobs opened up about the final weeks of his WWE run, revealing new details about the moments leading up to his release.
Jacobs was fired from WWE in 2017 after posting a now-infamous photo with Bullet Club members outside the Raw venue during their Being The Elite “Raw Invasion” stunt. But according to Jacobs, his WWE exit wasn’t about poor performance—it was about clashing with Vince McMahon.
Jacobs explained that the last two major storylines he worked on were Kevin Owens vs. Shane McMahon on SmackDown and John Cena vs. Roman Reigns on Raw. After Reigns and Cena wrapped up their feud at No Mercy 2017, Reigns personally approached Jacobs with an offer.
“I had a difficult time working for Vince (McMahon). I just wanted to be able to play… I didn’t get fired because I was bad at my job. The last two things I was working on — on SmackDown, it was Kevin Owens versus Shane McMahon and on Raw, it was John Cena and Roman Reigns and after that John Cena/Roman Reigns story, Roman came up to me and wanted me to be his writer moving forward…”
Jacobs made it clear that while talent like Reigns saw his value, Vince McMahon simply didn’t.
“…I didn’t get fired because I was bad at my job and there’s a part of me that kind of resented Vince for not seeing it maybe. He thought I was just a weirdo and I think the other people around me saw my value and kind of he didn’t and so I acted out like a child and I got fired and when I got fired, I was relieved.”
The “acting out” Jacobs referenced was, of course, the photo with Bullet Club members Adam Page, Matt and Nick Jackson, Cody and Brandi Rhodes, and Marty Scurll during their 2017 Being The Elite stunt. The group filmed their “Raw Invasion” outside the arena, mocking WWE’s product, and Jacobs’ photo with them ultimately cost him his job.
For Jacobs, losing the WWE job came with mixed emotions—regret for how things ended, but relief that he no longer had to battle for recognition in Vince McMahon’s system.
What do you think—did WWE lose a valuable creative mind when they fired Jimmy Jacobs, or was Vince right to cut ties? Drop your thoughts in the comments and let us know.
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