Jeff Cobb’s debut at WWE Backlash has fans speculating about what the powerhouse will be called moving forward. Despite making a major impact during the United States Championship match, it’s still unclear whether Cobb will keep his name or adopt a new moniker under the WWE banner.

Cobb’s arrival came during the chaotic four-way bout for the U.S. Title featuring Jacob Fatu, LA Knight, Drew McIntyre, and Damian Priest. Cobb leaped the barricade and blindsided LA Knight, allowing Fatu to capitalize with a moonsault and retain his title. However, Jacob Fatu seemed confused by Cobb’s presence and walked up the ramp alone, passing between Cobb and Solo Sikoa.

After the match, Big E addressed the uncertainty around Cobb’s WWE name, saying, “We saw the debut of a man once referred to as Jeff Cobb, not entirely sure what he’ll be referred to now.” This statement added fuel to the speculation that WWE might rebrand Cobb, a common move for the company with incoming talent.

Despite Big E’s comments, WWE.com’s official Backlash photo gallery still labeled the star as “Jeff Cobb” in a collection titled “Photos: Jeff Cobb attacks LA Knight in shocking debut.” Additionally, WWE’s official recap of the match included the following notes:

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“Jeff Cobb suddenly hit the scene and ruthlessly dismantled Knight with a ringside assault in his first WWE appearance. Fatu, seemingly confused with the arrival of Cobb, took advantage by hitting a huge moonsault on The Megastar to win the match and retain his title. Upon making his way back up the ramp, Fatu walked between Sikoa and Cobb and exited by himself.”

As noted earlier, Cobb’s debut was kept under wraps with extreme measures. He reportedly took “somewhere in the area of 4-5 flights starting in Japan over the last day and a half and finally ending up in St. Louis this AM,” with WWE officials going to great lengths to prevent leaks.

For now, WWE has yet to officially confirm Cobb’s name moving forward, leaving the door open for a potential rebranding as his alliance with Solo Sikoa develops.

Should WWE keep Jeff Cobb’s name, or is it time for a fresh identity under the WWE banner? Please share your thoughts and feedback in the comment section below.

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Steve Carrier is the founder of Ringside News and has been reporting on pro wrestling since 1997. His stories have been featured on TMZ, Forbes, Bleacher Report, and more.

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