Subhojeet Mukherjee on April 6, 2026
Jade Cargill isn’t just thinking about what happens in the ring — she’s thinking about how to grow the entire business.
During a recent appearance on The Joe Budden Podcast, the WWE Women’s Champion revealed a scrapped concept she once pitched to WWE called the “Baddie Section” — and the idea shows she’s looking at wrestling through a marketing lens, not just a performer’s perspective.
Cargill broke down a concept she believed could have changed the visual and commercial appeal of WWE events. According to her, the idea centered around placing high-profile influencers and standout personalities in premium ringside seats to create a different kind of energy on camera. She explained how the idea started — and why she believed it would instantly grab attention.
“I was trying to do this whole ‘Baddie section,’ right…or we could name it whatever. But what I was gonna do was have beautiful women, because beautiful women attract men. Can we all agree? So, I was gonna have beautiful women who were influencers, just badass women, come to the shows. They show people, ‘Hey this shit is like super dope…'”
Cargill made it clear this wasn’t just about aesthetics — it was about strategy. In her view, the presence of influencers and recognizable personalities could organically pull in new viewers who might not otherwise be watching wrestling. She then connected that idea directly to business upside, explaining how it could elevate demand for premium seating and create a ripple effect around the product.
“It gets more people to the product. I’m attractive. Attractive women attract women. That’s just how it goes. That attracts men. Those seats, next to them, is gonna go up, right?”
Taking it even further, Cargill revealed she had already thought about how brands and sponsorships could tie into the concept — turning it into more than just a visual gimmick, but a full-on revenue stream.
“And for lack of better words, like you have sponsors to that. The women can have Maybelline. The men can have Sugardaddies or something like that sponsored for them,”
The conversation didn’t stop at marketing. Cargill also framed the idea as a way to give focus to newer talent and expand WWE’s reach beyond its existing audience. She specifically pointed out how moments like this could introduce rising names — like Jaida Parker — to a wider audience. She made it clear that while WWE already has a loyal fanbase, her focus is on bringing in people who don’t currently watch — and turning curiosity into long-term interest.
“I wanted to do that. It didn’t happen, but I hope it happens in the future because I want to bring more eyes to the product. I feel like, ‘Yes I’m a wrestler. I’m amazing. We’re gonna have our core fanbase whether they like it or not. But my job is to get people who don’t watch wrestling into wrestling. They’re like, ‘Damn, who is that? Let me watch wrestling. What’s wrestling about? Oh s*** we got Jaida Parker? We got this person? We got that person?'”
She also hinted at how the idea could naturally expand into celebrity involvement, making WWE events feel bigger and more culturally connected — while also opening the door to serious financial upside.
“It would stem into getting celebrities, like beautiful celebrities, to come, and it just attracts—and there’s so much money in that.”
Even though the concept didn’t get approved, Cargill isn’t giving up on it. She made it clear she still believes in the idea and hopes it eventually finds its way into WWE programming: “If it happens—or they vetoed it—so hopefully we can get that rolling. I’m hoping so.”
Cargill’s pitch shows she’s thinking beyond just matches and storylines — she’s looking at how WWE can evolve visually, commercially, and culturally. Whether the company ever revisits the idea or not, it’s clear she’s aiming to bring a different kind of vision to the table.
Do you think WWE should revisit Jade Cargill’s “Baddie Section” idea, or would it feel out of place in today’s product? Drop your thoughts below and let us know.
Please credit Ringside News if you use the above transcript in your publication.
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