Hulk Hogan’s Estate Hit With $10 Million Legal Demand Over Alleged Beer Brand Theft

Even in death, Hulk Hogan’s legal battles are far from over.

According to Us Weekly, the late wrestling legend’s estate has been hit with a $10 million claim by Carma HoldCo Inc., a celebrity branding firm that claims Hogan’s 2024 beer launch ripped off their original idea. The company filed court documents in Florida on January 20, 2026, alleging breach of contract, theft of intellectual property, and more.

Carma alleges they were developing a “Real American” beer line with Hogan before their former president and another employee poached him, cutting Carma out entirely. In a lawsuit originally filed in July 2025, the company says its ex-employees used stolen materials to pitch the same concept to Hogan, which later became Real American Beer.

“As a direct and proximate result of Defendants’ breaches, [Carma] has suffered damages in an amount to be proven at trial but at least ten million dollars,” the complaint stated.

The accused parties hit back in October, denying all wrongdoing, calling the lawsuit a reach with no legal footing.

“CARMA’s suit is meritless,” they wrote. “It never developed or contracted for a beer, had no agreement with Hulk Hogan, and owned no beer-related trade secrets.”

They claim Carma never went beyond basic talks and had no signed deal or “expectancy” of working with Hogan long-term.

Hogan passed away on July 24, 2025, at the age of 71. He left behind an $11M+ real estate empire, $200K in crypto, $799K in personal assets, and $4M worth of intellectual property. His widow, Sky Daily, and son, Nick Hogan, now oversee the estate. His daughter, Brooke, was notably left out of the will at her own request.

The estate has already dealt with minor legal issues, like a $12K claim from JPMorgan Chase that’s since been paid. But Carma’s $10 million demand is a whole different level — and Nick Hogan and the estate’s legal team have yet to respond.

This courtroom clash comes as the estate also explores a potential medical malpractice suit tied to a neck surgery Hogan underwent months before his death.

A $10 million lawsuit tied to a beer brand is now looming over one of wrestling’s most iconic estates, and it could expose major drama behind Hulk Hogan’s final business ventures. As the case unfolds, all eyes will be on the courtroom — and on what Hogan’s estate does next.