Hulk Hogan Removed from Real American Beer Branding After Death

Hulk Hogan is no longer the face of Real American Beer—even in death.

Following the sale of its 10 millionth can, Real American Beer announced a full-scale brand relaunch, which includes a new logo, fresh taglines, and most notably: the removal of Hulk Hogan’s image from all future standard packaging. The company confirmed that its strategic pivot includes moving away from the original branding that heavily featured the WWE Hall of Famer, who passed away last year.

While Hogan won’t appear on the new cans, the company is giving him one last run via a limited-time “Golden Ticket” promotion. Fifty 12-packs across the country will contain a golden ticket redeemable for a 12-pack autographed by Hogan and a chance to win up to $5,000. But once those are gone, so is the original packaging—and Hogan’s face along with it.

According to a report from TMZ, Hogan may not be gone for good. Real American Beer is reportedly planning occasional special edition “Hulk” cans in the future, similar to the Hulkamania Forever line that was released posthumously.

Still, this marks the end of an era. Hogan’s death has now prompted the company to shift its brand identity away from the late icon entirely—making it clear that future growth means turning the page.