Former WWE Co-President George Barrios Writing Book on His Time in WWE

George Barrios is ready to break his silence—and he’s putting it all in a book.

PWInsider.com has confirmed that the former WWE Co-President is working on a memoir set for release in June 2026, and the working title pulls no punches: “Sometimes Wrong but Never in Doubt: How a Cuban Kid from Queens Transformed WWE.”

The promotional pitch for the book is already making the rounds in the publishing world, and it sounds like Barrios is ready to spill on his journey from nearly flunking out of high school to helping build WWE into a global empire.

“George Barrios helped transform WWE from an 0 million wrestling company into a .3 billion global sports and entertainment powerhouse.”

The book promises more than a victory lap. It dives into Barrios’ upbringing in a small Queens apartment near LaGuardia Airport, the challenges of growing up as the son of Cuban immigrants, and the personal grit that propelled him through corporate America.

“He went from a 2nd grader forging a letter from his parents so the nuns wouldn’t expel him to the highest levels of corporate leadership.”

Barrios held the title of Co-President of WWE alongside Michelle Wilson until Vince McMahon suddenly fired both in 2020. That setback didn’t keep him down for long. He went on to co-found Isos Capital—and then, in a twist few saw coming, McMahon brought him back three years later.

“The Cuban kid from Queens had become indispensable.”

According to early publishing materials, Sometimes Wrong but Never in Doubt will deliver a mix of memoir and business strategy, aimed at readers of Shoe Dog, The Hard Thing About Hard Things, and Good to Great. Expect it to cover Barrios’ vision for WWE’s digital dominance—including launching streaming well before other sports leagues followed suit—and how he made the company a YouTube juggernaut with over a billion followers. The book promises to offer:

• A blueprint for transforming undervalued legacy businesses
• First-hand insight into navigating corporate power struggles
• Hard-earned lessons in bouncing back from career setbacks
• Strategic thinking on how to “disrupt before being disrupted”

Barrios’ story is equal parts immigrant hustle and boardroom warfare—and if the early descriptions are anything to go by, he’s not holding back.

WWE fans, corporate insiders, and entrepreneurs might want to mark June 2026 on their calendars. This one sounds like it’s going to pull back the curtain on a lot more than just streaming numbers.

George Barrios helped build WWE’s business empire—and then got booted out of it. Now he’s telling his story his way.