Fans Think WWE Took a Shot at AEW With ‘ALLWWE’ Presale Code Ahead of Summer Showdown

WWE’s upcoming weekend takeover in Atlanta was already a major statement—but fans think the company might’ve just taken a cheeky jab at AEW too.

As previously announced, WWE will run three shows across two venues on July 12 and 13: Saturday Night’s Main Event and Evolution at State Farm Arena, and The Great American Bash at Center Stage Theater. Notably, Great American Bash runs just hours before AEW’s All In: Texas pay-per-view on July 12.

But now fans are pointing to WWE’s official presale code for the weekend events—ALLWWE—as a subtle dig at Tony Khan’s company.

“Atlanta, are you ready?! Tickets are on sale now with presale code: ALLWWE.”

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The code, promoted via WWE’s verified social media, is being interpreted by many as a play on AEW’s All In branding. The timing, the naming, and the direct competition have fans convinced this wasn’t accidental.

While WWE hasn’t commented on the code’s meaning, the internet certainly has. Social media lit up with fans speculating the company was making a not-so-subtle point about brand loyalty and dominance—especially with AEW’s big summer show airing just a few hours later.

Whether it was intentional trolling or just slick marketing, WWE’s ALLWWE code has become the latest talking point in the ongoing rivalry between pro wrestling’s two biggest companies.