Eric Bischoff Predicts WWE’s ESPN Deal Will Skyrocket Ad Revenue

Eric Bischoff believes WWE’s blockbuster move to ESPN’s streaming platform isn’t just a win for fans — it’s a potential goldmine for the company’s business.

Speaking on his 83 Weeks podcast, Bischoff said the most exciting part for him has little to do with in-ring action and everything to do with the long-term business implications. He explained that the deal represents a major shift in WWE’s reach, pushing it even deeper into mainstream culture.

“…it’s absolutely amazing to me from a business perspective, just the evolution of that massive part of the overall WWE revenue stream and what you touched on briefly is reach into the mainstream. We’ve been talking — I’ve been talking at least — about how impressed I am at how mainstream WWE has become over the last several years. And this just pushes it further into the mainstream.”

Bischoff admitted that his interest lies more in the business side than the in-ring product, and from that lens, the ESPN deal is a big opportunity.

“I think the exciting part of it for me is the guy who’s more interested in the business of the wrestling business than I am what goes on inside of the ring… I think this move, not only is it going to reach more people, but I think it’s for those holdovers, those people in the advertising industry that are still somewhat reluctant [to] get into the WWE business or to market towards that WWE audience… that shit’s going to change fast.”

From there, Bischoff predicted a dramatic shift in WWE’s sponsorship and advertising numbers once the deal takes effect and the company starts reporting those results publicly.

“And I think what you’ll see in addition to, you know, more people having access to the product, more people watching the product, watch for advertising rates to increase. Watch what happens. Read what happens to their advertising revenues when they file their SEC quarterlys. I would imagine revenues are — on the ad side, revenue sponsorship is going to jump significantly. It’s just my guess. Without doing a deep dive, that’s going to be the big advantage in this new strategy.”

For Bischoff, the partnership isn’t just about streaming WWE’s biggest shows to more households — it’s about opening the door for advertisers who have stayed away in the past, ultimately creating a massive new revenue stream for the company.

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