Drew McIntyre had a very good relationship with The Rock and had a backstage conversation with The Rock, which got fans talking in a big way earlier this year. While fans still wonder what that talk was about, it appears McIntyre is now the new face of Project Rock.
The Rock’s brand, Project Rock, announced on Instagram that a new training collection is now available. The message behind the launch focuses on self-motivation and pushing past distractions to focus on personal growth and discipline.
Drew McIntyre is featured as the face of the campaign, with The Rock showing strong support for him and recognizing the value he brings to WWE both inside and outside the ring. The new gear is part of the “You Against You” theme and is available now as part of the latest Project Rock drop.
“NEW @projectrock training collection drops NOW 🔥👟 YOU Against YOU. Once we understand and embrace the concept, it becomes very powerful — it creates space for us to block out all the bulls*** noise and concentrate on the one thing that is truly your greatest influence — YOU. Shout to my guy @dmcintyrewwe for leading our new Project Rock campaign. I’m a big supporter of Drew and grateful for all the value he brings to the @WWE, in and out of the ring. F’n beast of a man 🤣💪🏾 Enjoy the gear! #ProjectRock #YouAgainstYou”
The endorsement shows strong mutual respect between The Rock and Drew McIntyre, and it could be a sign of more collaborations in the future. Coming from someone like The Rock, this kind of support is a big deal, especially as McIntyre continues to grow as a top WWE star.
Already a former WWE Champion known for his intensity and toughness, this partnership gives McIntyre a bigger platform in the world of fitness and lifestyle. With Project Rock focusing on him, Drew McIntyre is stepping into a new chapter focused on hard work, determination, and staying true to himself and fans couldn’t be happier for him.
What do you think about Drew McIntyre leading Project Rock’s latest campaign?
Is this just the beginning of more Rock–McIntyre moments? Would you like to see them link up in a WWE storyline down the line? Sound off below and let us know what you think of the “You Against You” message!