Domino’s Was Furious Over AEW Spot But Chris Jericho Thinks They Blew a Huge Opportunity

Chris Jericho doesn’t shy away from controversy—or pain. Case in point: his wild, no-rules brawl against deathmatch legend Nick Gage at AEW Fight For The Fallen 2021, where the chaos reached new levels thanks to a pizza cutter… and a perfectly timed Domino’s commercial.

In a new interview with Inside the Ropes, Jericho finally addressed the bizarre moment that became an internet legend. During the match, Gage sliced Jericho’s arm and forehead with a pizza cutter—his signature weapon—just as a Domino’s ad played during AEW’s picture-in-picture segment. The commercial? A fresh pie getting sliced with a pizza cutter. The timing was unreal.

“Domino’s got in touch briefly after that match—that was hilarious,” Jericho said with a laugh. “So, Nick wanted to do a pizza cut—that’s one of his gimmicks. Right out of the gate, he slices my arm with a pizza cutter. I still have a scar there, and that gets people thinking, ‘Oh, this is real!’”

But the real magic happened during the commercial break. “During the picture-in-picture, Gage starts slicing my forehead with the pizza cutter,” Jericho recalled. “Right when Nick is carving my forehead… there’s a Domino’s Pizza commercial where the guy is cutting a pizza—with what? A pizza cutter! Cutting, cutting!”

The internet exploded. Domino’s reportedly wasn’t thrilled, and headlines suggested AEW could lose major sponsors over the gore-filled moment. Jericho? He couldn’t stop laughing.

“Apparently, Domino’s was furious. People were saying, ‘AEW is going to lose all their sponsors! This is it! This is the end of the line!’ But nothing ever happened,” Jericho said. “Honestly, if I were the Domino’s guy, I would have filmed a Chris Jericho–Nick Gage commercial the next day. I mean, it’s right there—pizza cutters and Domino’s go hand in hand!”

Earlier reports suggest Nick Gage is unlikely to ever get a full-time AEW deal because of the backlash, Jericho has no regrets. The match might’ve left scars, but it also carved out one of the most memorable—and talked-about—segments in AEW history.

What do you think? Should Domino’s have capitalized on the pizza cutter spot with a wild crossover ad? Or was the whole situation too much for mainstream viewers? Drop your thoughts below and let us know how you would’ve handled it.

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