Bruce Prichard didn’t just return to WWE in 2019 — he got pulled back in by Vince McMahon in a way even he didn’t expect.
On a recent episode of Something To Wrestle, Prichard broke down the surprising circumstances around his WWE comeback after more than a decade away. It all started with a meeting at the Elimination Chamber in Houston, a city Prichard was already living in at the time. Just one month after telling Vince McMahon he’d never work for him again, Prichard was asked to meet backstage — and what followed was vintage Vince.
“He looked at me, and he says, ‘Let me ask you a question, Does your wife Miss Connecticut?’” Prichard recalled. “Said, ‘Nope. How about you? You miss Connecticut?’ I said, ‘Nope.’ So try this different way. I said, ‘Would you ever consider coming back?’ ‘I’ll consider anything, but I’m pretty happy doing what I’m doing right now.’ And he goes, ‘I don’t want you to change a thing you’re doing right now. I don’t want you to change a thing. Have it all.’”
That last part caught Prichard off guard. At the time, he was successfully running his podcast empire and didn’t want to lose that freedom — but Vince had no intention of changing his routine. He just wanted him back in creative.
Even so, Prichard wasn’t going to bite unless it was locked in. And when he asked for a written offer, McMahon’s reaction was classic.
“I asked to see everything in writing, and it was almost as if I had insulted him, that I asked for everything in writing,” he explained. “I had everything in writing in 15 minutes. So every stumbling block that I’m looking for, can you give me a reason to say no, you took away from me, and in writing, it was even better than it was on the phone.”
Eventually, Prichard gave in to the deal — because, frankly, it was too good to pass up.
“Truth be told, you can refuse anything you want to refuse, but it was an offer I couldn’t refuse, and I accepted the offer.”
Prichard currently holds the title of Executive Director – CWT (Creative Writing and Talent) in WWE. Though he reportedly took temporary leave in late 2024 for family reasons, he resurfaced in November 2025 on his podcast and has been actively speaking on WWE’s creative direction ever since.
What do you think — did Bruce Prichard make the right call coming back to WWE under Vince McMahon’s terms? Should more wrestling veterans be allowed to keep outside projects while working behind the scenes? Let us know your take in the comments below.