Subhojeet Mukherjee on October 9, 2025
Braun Strowman didn’t let Paul Heyman have the last word in their back-and-forth—and he used the moment to promote his brand-new USA Network show.
On October 9, Strowman responded to Heyman’s sarcastic jab from a day earlier with a tweet that managed to be both polite and perfectly on-brand. He thanked Heyman for his “thoughtful, kind, caring note” before pivoting to plug his upcoming cooking show, Everything On The Menu, premiering October 24 on USA Network right after WWE SmackDown.
“Morning Paul,
Thank you for such a thoughtful, kind, caring note but I’ve been quite busy and just getting started. Why don’t you tune in to #EverythingOnTheMenu premiering 10/24 on @usanetwork following @wwe #Smackdown. Stay well my friend! Here’s a preview:”
Attached to the post was a short video preview of the new show, featuring Strowman in the kitchen showing off his cooking skills and humor. This exchange comes after Heyman’s response to Strowman’s original jab, where he mocked Braun’s relevance by saying he was “relieved and celebratory” to learn Strowman was still alive. Heyman’s signature sarcasm quickly caught fire online, but Strowman’s comeback may have shifted the narrative back in his favor.
By turning an online insult into a promotional moment, Strowman showed he knows exactly how to turn heat into hype.
Do you think Braun Strowman handled Paul Heyman’s insult perfectly, or was Heyman’s response still the better burn? Please share your thoughts and feedback in the comment section below.
October 9, 2025 10:25 am
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