AJ Styles Files New Trademarks Ahead of Royal Rumble Career-Threatening Match

AJ Styles may be putting his career on the line this Saturday at the Royal Rumble, but behind the scenes, he’s making moves that suggest retirement isn’t the end of his brand—win or lose.

Just days before his high-stakes clash with GUNTHER in Riyadh, Saudi Arabia, two fresh trademark filings have surfaced, submitted to the United States Patent and Trademark Office by none other than Allen Jones—Styles’ real name. The filings could be a major hint that the “Phenomenal One” has long-term plans beyond the WWE ring.

The first application, filed under Serial Number 99619439, seeks to trademark the phrase “The Phenomenal AJ Styles.” According to the USPTO, the goods and services tied to this include “providing wrestling news and information,” “wrestling exhibits and performances,” and “live appearances by a professional wrestler.” The filing lists the first commercial use as dating all the way back to December 2000—reflecting Styles’ earliest years in the business.

The second application, under Serial Number 99619430, is focused on the stylized “P1” logo that’s been synonymous with AJ Styles for over a decade. This filing covers a wider scope of merchandise—shirts, hats, sweatshirts, and additional apparel—while also including the same entertainment services as the first. Notably, the first use for this logo dates back to December 2011, well before his WWE run began in 2016.

While WWE typically controls trademarks for their talent, there are exceptions. Styles retaining these trademarks personally could indicate he’s preparing to operate independently—whether that means retirement tours, future appearances outside WWE, or launching his own wrestling brand.

With Styles’ career on the line at Royal Rumble 2026, these filings are fueling speculation about what’s next for the veteran. He might be preparing for the end of an era—or simply securing control over his legacy.

Do you think AJ Styles is preparing for life after WWE, or is this just part of a bigger plan? Drop your predictions in the comments below!