AEW’s Streaming Future May Outweigh TV Ratings in Next Media Rights Negotiation

As AEW continues to build its media presence, the value of its traditional TV ratings may be taking a back seat to how well it performs on streaming platforms. With AEW’s content available on Max, the company’s future media rights value could depend heavily on how it’s received digitally—not just what shows up in Nielsen data.

Dave Meltzer addressed the situation on Wrestling Observer Radio, explaining that AEW’s long-term value will be shaped by streaming performance—even if the feedback loop isn’t currently very transparent.

“AEW’s success on streaming—if it is considered successful—will probably mean more than their television ratings when it comes to the next deal.”

“We think we know, but we don’t—because we’re not getting the right week-by-week feedback. And it’s gotta suck, from [Tony Khan’s] perspective.”

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Unlike WWE, which has deep historical roots in TV and pay-per-view, AEW is still building its footprint. Streaming presents a different kind of opportunity—but also comes with less visibility and real-time measurement. Meltzer noted that the lack of public feedback makes it difficult to fully gauge AEW’s performance on Max, though it’s likely to be a major factor in upcoming negotiations.

With the streaming landscape rapidly evolving, AEW’s future might rest not on how many people tune in live on Wednesdays, but how well the brand drives engagement and value for digital platforms.

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