AEW Plasters Billboard Outside WWE Survivor Series Venue in Bold Promotional Move

AEW didn’t just roll out a regular ad this week—they went for the throat. With WWE Survivor Series going down at Petco Park in San Diego, someone clearly had the idea to stir the pot.

A fan posted a photo on Twitter showing a giant AEW Dynamite billboard plastered right outside the stadium, and the timing couldn’t be more pointed. The ad features Darby Allin, Jon Moxley, Mercedes Moné, Adam Page, Kris Statlander, and Toni Storm—some of AEW’s most recognizable names—looming over the exact location where WWE is drawing over 41,000 fans for its Premium Live Event on November 29.

This wasn’t random. AEW knew Survivor Series weekend would bring thousands of wrestling fans into the city. Placing that billboard in plain sight was a calculated move, and whether you call it brilliant marketing or a direct shot at WWE, the message is loud and clear: AEW isn’t backing down.

And thanks to one fan snapping the photo and uploading it, the internet picked up on the billboard before AEW even had to say a word.