AEW Executive Quietly Exits Company After Longtime Role

Another original All Elite Wrestling name has officially left the company—and this time, it’s someone who helped build it from the ground up.

According to Dave Meltzer in the Wrestling Observer Newsletter, Nik Sobic, who served as AEW’s Senior Vice President of Business Development, Partnerships, and Video Games, is no longer with the company. Sobic had been with AEW since its inception in 2019 and was considered one of Tony Khan’s top right-hand executives in charge of live events, business operations, and the development of the AEW Fight Forever video game. Meltzer wrote the following in this week’s issue:

“Nik Sobic, who has been Senior Vice President of Business Development, Partnerships and Video Games is no longer with the company. He had been with AEW since the start, overseeing operations, live events and the development of the Fight Forever video game.”

Prior to AEW, Sobic had worked as a Director for the Jacksonville Jaguars from 2015 to 2019 and served as a mergers and acquisitions consultant for the Khan family going back to 2015. He also runs a horse boarding ranch in Ponte Vedra, Florida, making him one of the more unique figures in the wrestling business.

While the report confirms his departure, there’s still no clear word on why it happened.
“Nobody we’ve heard from seems to know the background as to what led to or why this happened,” Meltzer added.

Sobic’s exit is one of the more significant quiet shakeups in AEW’s executive structure. He wasn’t a TV-facing name, but his role behind the scenes was critical to the day-to-day function of the brand since launch. With AEW preparing for major events throughout 2026, including the next Fight Forever content cycle, this kind of departure could shift how certain departments operate moving forward.

Do you think AEW is going through major internal changes behind the scenes? And how big of a role do executives like Nik Sobic really play in shaping the wrestling product we see? Drop your thoughts in the comments and let us know what you make of this quiet shakeup.