AEW All In Breaks Record as Longest Wrestling PPV Ever—Timed to Clash with WWE Broadcast

AEW went all-in on Saturday night, literally. AEW All In: Texas clocked in at an astonishing six hours, making it the longest professional wrestling pay-per-view of all time. That runtime shattered the previous record held by WrestleMania 35, which ran five hours and twenty minutes.

According to Dave Meltzer on Wrestling Observer Radio, the decision to stretch the show to such a massive length wasn’t by accident. “It was 100% intentional,” Meltzer said, explaining that AEW deliberately timed the show to compete directly with WWE’s Saturday Night’s Main Event on NBC.

“The idea was to make sure their main event was still going on when WWE’s broadcast began,” Meltzer noted. “AEW didn’t want to be bullied.”

WWE stacked the weekend with programming—airing NXT: Great American Bash and Saturday Night’s Main Event on July 12, followed by Evolution the next night. In what’s now being viewed as another chapter in the modern wrestling war, AEW extended All In to go head-to-head with WWE’s primetime presence.

And that’s exactly what happened. As WWE’s show kicked off on network TV, AEW was still deep into its main event, sending a clear message about its place in the current wrestling landscape.

AEW didn’t just deliver a massive card—it made a statement. The promotion continues to play hardball with WWE, and fans are watching the power struggle unfold one broadcast at a time.