AEW Adds More Seats for All In: Texas as Ticket Push Continues Ahead of Globe Life Field Debut

AEW is doubling down on efforts to pack Globe Life Field for All In: Texas, and the latest update shows a steady—if slow—uptick in sales. With 39 days to go until the July 12 event, over 16,000 tickets have now been distributed, and AEW is quietly opening up more sections of the stadium to accommodate growing demand.

According to WrestleTix, AEW has distributed 16,079 tickets for the event so far, an increase of 587 tickets since last week. The current setup is for 20,488 seats, with 4,409 still available. AEW originally held back some sections during the transition from presale to general sale, but those areas are now gradually being reintroduced to the public map—confirming that many of the missing seats were being intentionally held back.

Additional rows have been added in partially opened sections, and newly released seats are showing up between previously blocked-off areas. AEW also briefly altered the stage layout to show a larger floor setup, before reverting to the current configuration—indicating that adjustments are still being made in response to ticket movement.

This update comes amid a wider effort by AEW to boost attendance numbers across all shows. The company has been promoting low entry-level ticket pricing, advertising seats “starting at only $20” in recent event promos—much like WWE did during quieter periods before business picked up. However, for All In: Texas, the lowest-priced seat currently available is around $38.

AEW’s move to slowly expand seating instead of flooding the market may reflect a more cautious approach to managing optics and demand. With over 43,000 seats possible in the venue, the company still has room to grow—but every extra section opened signals confidence that they can keep building momentum.

Is AEW’s strategy of slow expansion and lower ticket prices the right move—or should they be doing more to make these stadium shows feel like can’t-miss events? Share your thoughts in the comments.