AAA Talent Director Denies Financial Crisis Led to WWE Acquisition

WWE made big news during WrestleMania 41 weekend by officially buying the Mexican lucha libre promotion AAA. Since then, rumors have been going around that the deal happened because AAA was having money problems. However, AAA’s talent director has addressed such claims and denied them.

While speaking to Infobae, AAA talent director Latin Lover addressed claims that the acquisition happened due to AAA going through the financial crisis. Latin Lover rejected these claims, saying he never saw signs of financial trouble in AAA. He pointed out that every event he attended appeared close to full capacity, and there was no evidence that the company was operating at a loss.

“Wrestling sites are saying, ‘What’s going to happen with Latin now? They sold because there were red numbers.’ I’ll be honest. I never saw red numbers. I never even saw a venue at three-quarters full.”

Instead, he focused on the positive side of the sale, pointing out the new opportunities it offers Mexican wrestlers. He sees the deal as a major chance for homegrown talent to gain exposure on a global stage like WWE, which many have long dreamed of.

“If it sold for $50 million, like some say—fine. I tell my fellow wrestlers, if you’re smart, you’ll see this as a huge chance. How many Mexican wrestlers have dreamed of joining the biggest wrestling company in the world, WWE?”

Responding to critics who say the company was failing, he argued that WWE wouldn’t invest in something they didn’t see value in. He noted that Triple H said WWE sees potential for growth in AAA and intends to respect the tradition and essence of Mexican wrestling as they move forward.

“Who the hell invests in a company that doesn’t work? WWE invested in something they believe they can grow. Triple H even said they won’t change the essence of Mexican wrestling.”

This comes after WWE recently announced the first official crossover event between NXT and AAA, called NXT x AAA: Worlds Collide, set for June 7 at the Kia Forum in Los Angeles. The event will show off talent from both promotions and marks the beginning of a new partnership.

WWE also revealed that the deal was made in collaboration with Fillip, a sports and entertainment company based in Mexico. If everything moves forward smoothly, the acquisition is expected to be completed by the third quarter of 2025, following the usual legal and business steps.

Even though some people are doubtful, the partnership between AAA and WWE could be a big moment in wrestling history. It gives Mexican wrestlers a chance to shine worldwide while still respecting their lucha libre traditions. According to Latin Lover, this move isn’t about failure, it’s about growth and new opportunities. Therefore, we’ll have to wait and see if that turns out to be true.