Shane McMahon Shuts Down Rumors About Starting New Wrestling Promotion With Vince McMahon

The idea of Shane McMahon launching a new wrestling company with his father, Vince McMahon, has taken on a life of its own in recent months—but Shane is setting the record straight.

While speaking with TMZ Sports, Shane was asked directly about the rumor and gave a clear answer: it’s not happening.

The TMZ interviewer asked if he and Vince were planning to start their own promotion amid speculation that they’ve both been quietly exploring options outside WWE. Shane initially played into the unpredictability of the business before firmly denying it.

“You never know what’s going to happen out there. Of course, anything can happen in WWE. Uh but those rumors are false. Those rumors are false.”

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The comment was Shane’s most direct denial yet after months of swirling reports that Vince McMahon—ousted from power in WWE following legal issues and the TKO merger—might be plotting a comeback via a brand-new wrestling venture. Jonathan Coachman even claimed Vince wanted to buy back WWE, while Conrad Thompson added fuel by saying McMahon had been reaching out to old executives about a new project.

Shane’s been a hot topic in his own right. Back in 2022, he was quietly removed from WWE by his own father after clashing with producers over the Royal Rumble match he helped book. Despite the backstage heat, Vince Russo came to his defense and suggested Shane has the means to launch his own company.

“He has the experience, funds, know-how and intelligence to do it,” Russo said on Twitter.

For now, Shane McMahon is shutting the door on those wrestling promotion rumors—but in pro wrestling, doors rarely stay shut for long. Between his history, resources, and unfinished business in the industry, it’s hard to believe Shane’s story is over. Whether he returns to WWE, takes another meeting with AEW, or steps into something brand new, you can bet the next chapter will be worth watching.