WWE Considering Rebranding AAA as NXT Mexico After Acquisition

WWE sent shockwaves through the wrestling world during WrestleMania 41 weekend by officially acquiring Mexican lucha libre giant AAA—and now it looks like they might not stop there. According to a new report from Cultaholic, WWE is actively discussing a plan to rebrand AAA under its own developmental system, possibly as WWE NXT Mexico.

“It was noted that this is just one idea being talked about, and nothing is final yet,” sources told Cultaholic, but it’s already sparking serious debate across the industry.

This comes hot on the heels of WWE announcing the first official collaboration between the brands: NXT x AAA: Worlds Collide, set for June 7 at the Kia Forum in Los Angeles. The event will showcase talent from both WWE and AAA, and fans are already speculating whether it could be the formal launchpad for the NXT Mexico brand.

The internal reaction in AAA? Complete surprise. “I talked to some AAA talent and they’re like, ‘Well, we had kind of heard stuff for a while… but we didn’t think it was really going to happen,’” Sean Ross Sapp said on the post-WrestleMania show. “They said since the TKO merger, that stuff really started to pick up, but it had been like rumored.”

While the deal has been finalized, it’s still unclear just how much control WWE has over AAA’s day-to-day operations. Sapp noted that after speaking to several AAA wrestlers, “all three said the same thing—they thought they would be shocked if total control was relinquished.”

So far, WWE hasn’t confirmed whether this is a full ownership takeover or a partnership with the Roldan family still in the mix. Either way, the brand’s future appears to be moving in a WWE-driven direction.

And yes, the Alberto Del Rio speculation has returned. WWE had long maintained a firm “no” on bringing back the former champion, but according to one insider, “it’s no longer contentious,” and talks have already taken place about possible appearances. No word yet on whether Del Rio might show up at Worlds Collide—but fans are keeping one eye open.

If WWE goes all-in with NXT Mexico, it would mark a seismic shift for lucha libre, creating a new path for AAA’s roster to gain worldwide exposure—and giving WWE a firm foothold in the Latin American market.