WWE just took the merch game to your breakfast table—literally.

Just days before he steps into the ring for the World Heavyweight Championship at WrestleMania 41, Jey Uso is now the face of WWE’s first-ever cereal. The new product, dubbed “Frosted Yeets,” is officially available through Fanatics Authentic and can be picked up at WWE World in Las Vegas.

“Make breakfast your #MainEvent,” Fanatics tweeted alongside a promo clip of the cereal, featuring Jey and the slogan fans know all too well—YEET.

Since teaming with Fanatics in 2022, WWE has gone all in on creative merch drops, offering everything from custom sneakers to replica belts to exclusive collectibles. But this is the first time the company’s tackled the breakfast aisle.

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Right now, Frosted Yeets is only available in-person at WWE World, and there’s no official word on whether it’ll be available online anytime soon.

Will you be starting your day with a bowl of Frosted Yeets—or is WWE doing too much? Please share your thoughts and feedback in the comment section below.

Tags: Jey Uso

Felix Upton has over 15 years of experience in media and wrestling journalism. His work at Ringside News blends speed, accuracy, and industry insight.

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